Follow it in order
The 52-week schedule
One film a week, in this exact order, taught straight out of the books. Every week opens on schedule — and it opens early the moment you finish the week before it.
The Transformational Story Method · Your Story and Your Method™
Weeks 1–4 · from Transformational Life Coach
- Week 1The Six Defining Moments
The Six Defining Moments
Learn how to look back over your life, identify six defining moments, find the common theme running through…
Action step: Say one of your six defining moments out loud to one person this week, and tell them the meaning you attached to it.
- Week 2How to Become the Leading Expert in Your Field
How to Become the Leading Expert in Your Field
Learn how to take the six primary things you identified in Week 1 and begin developing real expertise…
Action step: Catch yourself one time this week in the middle of an old reaction, name the meaning driving it out loud, and choose differently in that moment.
- Week 3Create Your Big Audacious Goal and Build the Future You Can See
Create Your Big Audacious Goal and Build the Future You Can See
Learn how to create one Big Audacious Goal, make the future specific enough to see and feel, mentally…
Action step: Make one decision this week the inherited family sentence would never let you make — and make it before Sunday.
- Week 4Create New Mental Maps and Write Your New Life Script
Create New Mental Maps and Write Your New Life Script
Learn how to identify the mental maps that have been guiding your choices, create new maps that agree…
Action step: Say your Big Audacious Goal out loud to one person who will hold you to it, with the number and the date attached.
Vision, Mind and the New Script
Weeks 5–9 · from Mind Sculpting Reality
- Week 5Anchor Your New Life Script Into Your Subconscious Mind
Anchor Your New Life Script Into Your Subconscious Mind
Learn how to take the new life script you created in Week 4 and begin conditioning your mind…
Action step: Complete the first hour-long piece of your goal this week and put the date you finished it beside it on paper.
- Week 6Create Your Perfect Day
Create Your Perfect Day
Learn how to create your Perfect Day by describing what an ordinary day actually looks like as the…
Action step: Climb rung one this week — make the call, send the message, or say the sentence out loud to one person — and write the date beside it.
- Week 7Create Your Strategic Plan of Action
Create Your Strategic Plan of Action
Learn how to take the vision you've created for your life and turn it into a strategic plan…
Action step: Climb three rungs this week, not one, and write the date and time beside each the moment it is done.
- Week 8Identify Your Unique "It" Factor
Identify Your Unique "It" Factor
Learn how to identify your unique "It" Factor by uncovering the qualities, experiences, perspectives, talents, passions, presence, and…
Action step: Fire your anchor before the three hardest moments of your week — before the conversation, before the work, before you walk in the room.
- Week 9Find Your Voice
Find Your Voice
Learn how to find your natural voice, recognize the way you naturally communicate, and begin developing a trained…
Action step: Seven mornings and seven nights, no missed days — and if you miss one you do not restart, you simply do the next one.
Presence, Words and Voice
Weeks 10–17 · from Unlocking Your Unique "It" Factor
- Week 10Hone Your Message and Find Your Writing and Speaking Style
Hone Your Message and Find Your Writing and Speaking Style
Learn how to hone your message and identify your writing and speaking style by paying attention to the…
Action step: Take the most expensive map you found, run the new model once on purpose this week, and write down what actually happened.
- Week 11Choose Your Thoughts and Change Your State
Choose Your Thoughts and Change Your State
Learn how to choose the thoughts you're thinking at any given moment based on the person you have…
Action step: Live the one line you are most afraid of out loud, on purpose, in front of another person before Sunday.
- Week 12Turn One Defining Moment Into a Speech
Turn One Defining Moment Into a Speech
Learn how to take one of your six defining moments, pull the deeper message and lesson out of…
Action step: Do the first rung of your courage ladder before Sunday, however small, and write the date beside it.
- Week 13Turn Your Message Into a Headline
Turn Your Message Into a Headline
Learn how to take the message inside one of your six defining stories and turn it into a…
Action step: Publish one piece of your expertise where somebody outside your house can see it, before Sunday.
- Week 14Write Your Speech With Intention and Objective
Write Your Speech With Intention and Objective
Learn how to write your speech by first establishing your intention, your objective, and what your audience should…
Action step: Mute the three accounts that make you feel behind, and put that time into one piece of work that is unmistakably yours.
- Week 15Write the Complete Speech
Write the Complete Speech
Learn how to take everything you've already developed and write the complete speech from the opening question through…
Action step: Reach out to one person for one empty seat, and offer to sit in one seat for somebody else — both, before Sunday.
- Week 16Visualize and Rehearse Your Speech
Visualize and Rehearse Your Speech
Learn how to use visualization, imagination, and mental rehearsal to see yourself delivering the speech you have already…
Action step: Before this week is out, put visualize and rehearse your speech into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 17Turn Your Signature Speech Into Your First Book
Turn Your Signature Speech Into Your First Book
Learn how to take one of the signature speeches you have already written and use the defining story…
Action step: Before this week is out, put turn your signature speech into your first book into practice once in real life — with a real person, in a real situation — and write down what happened.
Your Lane and Your Audience
Weeks 18–20 · from Transformational Life Coach
- Week 18Build Your Own Process for the People You Serve
Build Your Own Process for the People You Serve
Learn how to take the process you have been going through and translate it into a process you…
Action step: Before this week is out, put build your own process for the people you serve into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 19Teach, Coach and Train Through Your Process
Teach, Coach and Train Through Your Process
Learn how to take the process you mapped out last week and begin using it to teach, coach,…
Action step: Before this week is out, put teach, coach and train through your process into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 20Build Your One Clear Core Offer
Build Your One Clear Core Offer
Learn how to take the process you now know how to teach, coach, and train people through and…
Action step: Before this week is out, put build your one clear core offer into practice once in real life — with a real person, in a real situation — and write down what happened.
Courage and Mental Maps
Weeks 21–29 · from Mind Sculpting Reality
- Week 21Validate Your Offer With Real People
Validate Your Offer With Real People
Learn how to take the core offer you built last week, put it in front of real people,…
Action step: Before this week is out, put validate your offer with real people into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 22Price Your Core Offer
Price Your Core Offer
Learn how to take the core offer you validated last week and determine a price that makes sense…
Action step: Before this week is out, put price your core offer into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 23Sell Your Offer Through a Real Conversation
Sell Your Offer Through a Real Conversation
Learn how to communicate and sell your core offer through a real conversation without dumping information on people,…
Action step: Before this week is out, put sell your offer through a real conversation into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 24Deliver Your Offer and Produce Real Results
Deliver Your Offer and Produce Real Results
Learn how to deliver your core offer so the person is not simply consuming information but is actually…
Action step: Before this week is out, put deliver your offer and produce real results into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 25Refine Your Offer From Real Client Evidence
Refine Your Offer From Real Client Evidence
Learn how to use the results, questions, confusion, objections, completion data, and feedback from real clients to improve…
Action step: Before this week is out, put refine your offer from real client evidence into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 26Position Yourself Around What You Are Known For
Position Yourself Around What You Are Known For
Learn how to position yourself around the one thing you want people to know you for by putting…
Action step: Before this week is out, put position yourself around what you are known for into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 27Turn the Business Into an Automated System
Turn the Business Into an Automated System
Learn how to take the repetitive parts of your business and turn them into a simple automated path…
Action step: Before this week is out, put turn the business into an automated system into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 28Build the Team Around the Methodology
Build the Team Around the Methodology
Learn how to identify one person who is already close to your work and begin training that person…
Action step: Before this week is out, put build the team around the methodology into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 29Expand the Mission Through Coaching, Teaching and Speaking
Expand the Mission Through Coaching, Teaching and Speaking
Learn how to take one core teaching from your methodology and put it in front of more people…
Action step: Before this week is out, put expand the mission through coaching, teaching and speaking into practice once in real life — with a real person, in a real situation — and write down what happened.
Programs, Ecosystem and Community
Weeks 30–35 · from Transformational Life Coach
- Week 30Build a Community Around the Mission
Build a Community Around the Mission
Learn how to create one simple place where people who connect with your message can meet with you…
Action step: Before this week is out, put build a community around the mission into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 31Create a Signature Live Experience
Create a Signature Live Experience
Learn how to take one useful part of your methodology and turn it into one live workshop you…
Action step: Before this week is out, put create a signature live experience into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 32Build Strategic Relationships and Partnerships
Build Strategic Relationships and Partnerships
Learn how to identify people and organizations that already serve the same kind of people you serve and…
Action step: Before this week is out, put build strategic relationships and partnerships into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 33Develop Leaders From Inside the Community
Develop Leaders From Inside the Community
Learn how to identify one person inside the community who has already demonstrated leadership and begin developing that…
Action step: Before this week is out, put develop leaders from inside the community into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 34Teach Someone Else to Deliver One Part of the Methodology
Teach Someone Else to Deliver One Part of the Methodology
Learn how to teach one trusted person to guide somebody through one specific step of your methodology correctly.
Action step: Before this week is out, put teach someone else to deliver one part of the methodology into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 35Multiply the Message Through Other People
Multiply the Message Through Other People
Learn how to take one person who has been prepared to carry part of the work and give…
Action step: Before this week is out, put multiply the message through other people into practice once in real life — with a real person, in a real situation — and write down what happened.
Coaching, Teaching and Training
Weeks 36–40 · from Transformational Speaker Trainer
- Week 36Get Your First or Next Paid Speaking Engagement
Get Your First or Next Paid Speaking Engagement
Learn how to take one of the signature speeches you have already developed and begin pursuing one realistic…
Action step: Before this week is out, put get your first or next paid speaking engagement into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 37Turn a Speaking Engagement Into Coaching or Training
Turn a Speaking Engagement Into Coaching or Training
Learn how to use one speaking engagement to create a clear next step for the people or organization…
Action step: Before this week is out, put turn a speaking engagement into coaching or training into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 38Get Your First or Next Paid Training Contract
Get Your First or Next Paid Training Contract
Learn how to take one part of your existing methodology and present it to an organization as a…
Action step: Before this week is out, put get your first or next paid training contract into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 39Get Repeat Business From People You Already Served
Get Repeat Business From People You Already Served
Learn how to stop treating every completed engagement like the end of the relationship and begin creating repeat…
Action step: Before this week is out, put get repeat business from people you already served into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 40Build a Simple Referral Habit
Build a Simple Referral Habit
Learn how to consistently ask people who have already experienced your work to introduce you to other people…
Action step: Before this week is out, put build a simple referral habit into practice once in real life — with a real person, in a real situation — and write down what happened.
Stage Presence and Delivery
Weeks 41–49 · from Captivate
- Week 41Build a 90-Day Booking Calendar
Build a 90-Day Booking Calendar
Learn how to turn the speaking, coaching, training, referral, and follow-up activities you are already doing into a…
Action step: Before this week is out, put build a 90-day booking calendar into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 42Know Your Numbers
Know Your Numbers
Learn how to track a small set of numbers that tells you whether your business- development activity is…
Action step: Before this week is out, put know your numbers into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 43Double Down on What Is Actually Working
Double Down on What Is Actually Working
Learn how to use the numbers you tracked last week to identify which business- development activity is actually…
Action step: Before this week is out, put double down on what is actually working into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 44Increase Your Price When the Evidence Supports It
Increase Your Price When the Evidence Supports It
Learn how to decide whether the evidence you have created now supports increasing the price of one existing…
Action step: Before this week is out, put increase your price when the evidence supports it into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 45Create More Income From What You Already Built
Create More Income From What You Already Built
Learn how to create more income by selling and using the books, speeches, coaching, training, workshops, and other…
Action step: Before this week is out, put create more income from what you already built into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 46Make the Business Fit the Life You Said You Wanted
Make the Business Fit the Life You Said You Wanted
Learn how to look at the business you have been building and make sure it actually fits the…
Action step: Before this week is out, put make the business fit the life you said you wanted into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 47Build Financial Breathing Room
Build Financial Breathing Room
Learn how to begin creating financial breathing room inside your business so every slow week, canceled client, or…
Action step: Before this week is out, put build financial breathing room into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 48Create Your Slow-Season Action Plan
Create Your Slow-Season Action Plan
Learn how to create a simple action plan you can use when business slows down so you do…
Action step: Before this week is out, put create your slow-season action plan into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 49Create a Stop-Doing List
Create a Stop-Doing List
Learn how to create a stop-doing list so your time is no longer being consumed by activities, commitments,…
Action step: Before this week is out, put create a stop-doing list into practice once in real life — with a real person, in a real situation — and write down what happened.
Scale and Legacy
Weeks 50–52 · from Transformational Life Coach
- Week 50Create One Sustainable Way to Give Back
Create One Sustainable Way to Give Back
Learn how to choose one simple, sustainable way to use what you know to help somebody without turning…
Action step: Before this week is out, put create one sustainable way to give back into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 51Document the Evidence of Your Transformation
Document the Evidence of Your Transformation
Learn how to document the evidence of the transformation that has taken place over this year so you…
Action step: Before this week is out, put document the evidence of your transformation into practice once in real life — with a real person, in a real situation — and write down what happened.
- Week 52Congratulations - You Finished the 52 Weeks
Congratulations - You Finished the 52 Weeks
And this week, I am not going to teach you anything new. I just want to take this…
Action step: Before this week is out, put congratulations - you finished the 52 weeks into practice once in real life — with a real person, in a real situation — and write down what happened.